Don’t they know who I am?
Well, before they know who you are — you have to know. What do you stand for? What matters? What do you sound like? What do you do? How do you do it and why? Identifying those things about your brand will keep your messaging consistent, build brand integrity, help you attract your ideal clients and serve as your north star.
For Curious Jane, we had to uncover her brand DNA. We explored archetypes and personality traits, identified values and voice, and created an anthem that spoke to the core of the brand itself.
