Crafting words that work.

More words ≠ better — sounds strange coming from a writer — I know. But we process about 74 GB of information daily (about the same as watching 16 movies). It all becomes noise.

So how do you, how does your brand break through? By making simple human connections.

As a mom, teacher, sister, friend — I’ve learned that people want to be seen. They want to be heard. They want to be known.

To the mom whose child was struggling in school, I offered a solution that could make homework time tear-free. For the entrepreneur who wanted to grow their transportation business, contracting with a global powerhouse was the obvious (and smart) pathway to expansion. And for the teacher who loved teaching but wanted more independence and flexibility, I highlighted a franchise opportunity that just might be the perfect fit.

As a writer, I dig in and uncover human truths that resonate with your target audience — connecting what you offer with what people are looking for — making your brand relevant, even necessary.

And as a former teacher, if I could make AP Macroeconomics understandable, interesting and relatable — then imagine what I can do for you and your brand.